Business Administration

Code of discipline                   : D340101

Mode of study                         : Full time

Available majors:

» Tourism business management

» Event organisation and management

» Communication and marketing in tourism services

» Public relations management

» Electronic commerce in tourism services              

1. Discipline goals and objectives

• Overall goals:

Graduates have solid background of economics – politics – culture – social issues; possess strong professional skills and attitude to succeed in their future careers, contributing to the national economy progress.

• Specific objectives:

* Academic objectives:

On successful completion of the course, students should:

• Have general understanding of economics, politics, culture and social issues.
• Possess in-depth understanding and up-to-date knowledge of start-up business and business management of tourism companies in market-oriented economy.
• Know how to effectively apply business management theoretical concepts to solve real life issues.

* Generic skills:

On successful l completion of the course, students should have improved the following generic skills:

• The ability to work independently and cooperate in team work.
• Strategic thinking.
• Analytical skills and problem solving skills.

* Attitude:

On successful completion of the course, students should have improved understanding of:

• Morality and code of ethics in the workplace and civic responsibility;
• Professional services skills and attitude;
• Growth mindset and creativity mindset.

2. Career path and opportunities for graduates:

• Graduates from Tourism business management major could succeed in these following professions:
  • Salespersons in travel companies, non-profit and social organisations, non-governmental organisations.
  • Founders of start-up businesses and self-employed businesses.
  • Researchers, lecturers in business management at research institutes and centers, schools and universities or tourism policy makers at government entities.
• Graduates from Event organisation and management major could succeed in these following professions:
  • Graphic designers and content writers at marketing companies.
  • Event managers for event organisation and management companies, media and communication companies.
  • Salespersons, marketing staff at various companies across sectors.
  • Employees at marketing agencies working in advertising, event management, market research and so on
• Graduates from Communication and marketing in Tourism services major could succeed in these following professions:
  • Consultants, experts and senior staff at communication agencies.
  • Officials at local and central government entities, researchers at research institutes, schools and universities.
  • Marketing staff, salespersons at various companies across sectors including marketing agencies, event management agencies, market research companies.
  • Researchers, lecturers in communication and marketing at research institutes, schools and universitites or government authorities in tourism.
• Graduates from Public relations management major could succeed in these following professions:
  • PR and marketing staff at domestic and foreign-owned businesses and government authorities.
  • Professional spokemen/spokewomen, presenters (MCs) or campaigners or event organizers and managers for businesses and organisations across sectors.
  • Reporters at newspapers, magazines, radio stations, news agencies, television stations and other media outlets.
  • Lecturers or researchers at schools, universities and research institutes in public relations and communication related fields; officials in social-politics organisations.

• Graduates from E-Commerce in Tourism Services major should have a comprehensive understanding of business management and e-commerce, along with a detailed knowledge of key technology applications in business management. They could succeed in various companies across sectors, especially in the fields where extensive application of technology are used such as: public administration, finance and banking, aviation industry, export and import, e-commerce businesses, communication and technology firms.

3. Foreign language skills and computer skills:

On completing the program, students should have developed their foreign language skills and computer skills in accordance with standardized requirements for graduation issued by the Ministry of Education and Training.

4.  Reference materials and international standards:

“The institutional regulations for universities and colleges using credit system” (Number 43/2007/QĐ-BGD&ĐT dated August, 15 2007 issued by the Ministry of Education and Training).

Undergraduate programs in economics by renown national and international universities.

• Duration: 4 years full time.
• Credit points: 120/164 credits.

5. Eligible applicants:

In accordance with the institutional regulations for universities and colleges of the Ministry of Education and Training.

• Academic procedures: Credit system
• Graduation requirements: Minimum credit accumulation of 120 credits, including minimum 98 credits of mandatory subjects and 22 credits of elective subjects.

6. Grading scheme:

• Assignments, mid semester tests and final exams are graded on a scale of 10 (from 0 to 10), rounded to one decimal place.
• Subject marks are rounded to one decimal place and transferred respectively to following rankings: A, B, C, D, F, I, X.